In a bold declaration during their 2024 Annual Management Retreat, Africell Sierra Leone has reinforced its unwavering commitment to empowering communities while enhancing customer satisfaction and bolstering subscriber numbers.
During the retreat, Africell’s top executives articulated a strategic vision that places a paramount focus on community development initiatives as a cornerstone of their corporate ethos.
Recognising the pivotal role of social responsibility in today’s interconnected world, Africell pledged increased support aimed at uplifting underserved communities across Sierra Leone.
Speaking at the retreat, Africell’s CEO Shadi Gerjawi emphasised the integral role that community welfare plays in the company’s overall mission. “Our success is intricately tied to the prosperity of the communities we serve. By actively contributing to their growth and well-being, we not only fulfil our social obligations but also lay the foundation for sustainable business expansion,” stated the CEO.
Africell’s approach integrates diverse community-centric programs encompassing education, healthcare, infrastructure development, and economic empowerment.
These initiatives aim to create a lasting impact by fostering positive change and elevating the quality of life for the populace.
Moreover, the company unveiled innovative customer-centric strategies designed to augment user experience and satisfaction. Africell pledged to leverage state-of-the-art technology and personalised services to cater to the evolving needs of their subscribers, ensuring seamless connectivity and superior service delivery.
During the retreat, Godfrey Efuerhobo, the Group Chief Commercial Officer based at the UK head office, underscored the paramount importance of adhering to international best practices in the company’s operations.
Emphasising the significance of aligning Africell’s practices with global standards, Efuerhobo urged colleagues to prioritize conformity with established benchmarks in the telecommunications industry. “Embracing international best practices isn’t just a choice; it’s a necessity in our pursuit of excellence and sustainability,” stated Efuerhobo.
Highlighting the benefits of adopting such practices, he outlined how adherence to international standards fosters operational efficiency, ensures regulatory compliance, and fortifies Africell’s reputation as a responsible corporate entity.
Moreover, Efuerhobo emphasized that such adherence would significantly contribute to the company’s growth trajectory and competitive edge within the market.
Efuerhobo underscored the need for consistent innovation and evolution, urging the team to not only meet but surpass industry benchmarks. “By continuously raising the bar and surpassing existing standards, we position ourselves as pioneers, setting new benchmarks rather than merely following established ones,” he asserted.
On her part, the Minister of Communications, Technology and Innovation Salima Mornorna Bah reaffirmed the government’s steadfast collaboration with Africell Mobile Company as a cornerstone of its comprehensive digital transformation strategy.
Emphasising the rationale behind this strategic alliance, the minister highlighted pivotal reasons why Africell has become a key partner in the government’s ambitious digital agenda.
The minister underscored Africell’s pivotal role in revolutionising the nation’s technological landscape through its expansive telecommunications infrastructure and unwavering commitment to enhancing connectivity.
Africell’s widespread network coverage and consistent efforts to bridge the digital divide have significantly contributed to ensuring citizens’ access to essential digital services across the country, aligning seamlessly with the government’s vision of digital inclusion for all.